Privacy Policy

1. Overview

This Privacy Policy describes how Divine Earth Theory LLC collects, uses, and shares information about you when you visit our website, create an account, or make a purchase. By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

• Account information: Name, email address, and password when you register.
• Order information: Billing address, shipping address, phone number, and payment card details (processed securely through our payment processor — we do not store full card numbers).
• Communications: Messages you send us via our support system, email, or contact forms.
• Ambassador/affiliate information: If you apply to our ambassador program, we collect additional information including your social media handles and promotional content.
• Waitlist information: Email address and optional name when you join our pre-launch waitlist.

Information Collected Automatically

• Log data: IP address, browser type, operating system, referring URLs, and pages visited.
• Device information: Device type, unique device identifiers, and mobile network information.
• Usage data: Pages viewed, links clicked, time spent on pages, and other interaction data.
• Cookies and similar technologies: See Section 5 for details.

Information from Third Parties

We may receive information about you from third-party services such as payment processors, analytics providers, and social media platforms when you interact with our content on those platforms.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping notifications.
• Manage your account and provide customer support.
• Send transactional emails related to your purchases (order confirmation, shipping updates, subscription renewals).
• Send marketing communications, including our post-purchase email sequence and promotional offers, where you have consented or where permitted by law. You may opt out at any time.
• Administer our ambassador and referral programs.
• Improve and personalize your experience on our Site.
• Analyze usage patterns to improve our products and services.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with legal obligations.

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

Service Providers

We share information with trusted third-party vendors who assist us in operating our business, including payment processors (Stripe), email service providers, shipping carriers, analytics providers, and customer support platforms. These providers are contractually obligated to use your information only to provide services to us and in accordance with this policy.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or to protect the rights, property, or safety of Divine Earth Theory, our customers, or others.

Business Transfers

If Divine Earth Theory is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files placed on your device. We use:

• Essential cookies: Required for the Site to function, including session management and authentication.
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., page views, traffic sources). We use privacy-respecting analytics tools.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance. These are only set with your consent.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Order records are typically retained for seven years for tax and legal compliance purposes. You may request deletion of your account and associated personal data at any time (see Section 7).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Portability: Request that we provide your data in a structured, machine-readable format.
• Opt-out of marketing: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.
• Restriction: Request that we restrict the processing of your information in certain circumstances.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected from you, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of personal information. We do not sell your personal information.
• The right to limit the use and disclosure of sensitive personal information.
• The right to non-discrimination for exercising your privacy rights.

To submit a CCPA request, contact us at [email protected] or call our support line. We will verify your identity before processing your request.

9. Children's Privacy

Our Site and products are not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a minor without parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a minor, please contact us at [email protected].

10. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/SSL), secure password hashing, access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date and, where appropriate, notify you by email. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12. Contact

For privacy-related inquiries, requests, or complaints, please contact our Privacy Team:

• Email: [email protected]
• General Support: [email protected]
• Website: divineeartheory.com
• Mailing Address: Divine Earth Theory, 625 Kenmoor Ave SE Ste 350 PMB 238123, Grand Rapids, Michigan 49546-2395, US